Need a Wordsmith to create and optimize your content?

I make words convey exactly what you want them to so you can forget about syntax and focus on what you do best.

Hi! I'm Flo, a freelance writer, travel blogger, and language educator.

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I specialize in writing SEO content to bring organic traffic to your site and help inquiring customers discover your answer to their questions. My aim is a tone that appeals to readers on a human level while leaving plenty of goodies out for Google's crawlers. 

My strengths lie in creativity, enthusiasm, precision, and organization. I draw from experiences as a world traveler and my deeply rooted passions for language, culture, and niches such as healthy living and martial arts, to fuel my writing.

Weaknesses: my never-ending curiosity and a tendency toward excessive multitasking must be routinely restrained. (My personal travel blog, Trips with Flo, is a showcase of such wandering interests.) 

I look forward to using my diverse blend of skills to bring your website, business, or project a burst of fresh (or freshly polished) content!

My Story

My mission, values, background, and more.

My Work

A snapshot of recent client articles and blog posts.

How I Can Help You

My specializations as a writer and language educator.

What to Expect from A First Boxing Class

February 28, 2019

Summary 

An SEO-optimized post offering beginners to the sport of boxing in the Philippines a well-rounded picture of what to expect from their first classes. 

Excerpt 

Wondering what to expect from a boxing class in Manila? I'm going back to the basics to give a full rundown of my experience.

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10 Types of Sparring Partners

January 19, 2019

Summary

Written for luxury boxing apparel brand Fortis Fight to boost traffic to their website and online store. Inspired by training experiences in Australia and the Philippines.

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Excerpt 

Why people show up at the gym to spend their lunch break getting hit in the head instead of enjoying a deli sandwich is anyone’s guess. At the end of the day, everyone has their own reasons. Some are there to toughen up, others to beef up; some to learn and others to teach; some to socialize, others with their eyes on competing.

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Once you get into training on a regular basis, you start becoming acquainted with the types who show up for sparring sessions. Each one helps you improve your game in some way and, for that, it’s definitely worth showing them some appreciation.

"It's safer to be risky."